Best Shopify Apps to Reduce Cart Abandonment

Hello there! Cart abandonment is a big challenge for e-commerce stores, but don't worry, we're here to help! Today, we’re going to explore some fantastic Shopify apps specifically designed to tackle this issue.

If you've ever wondered why potential customers leave items in their carts without completing a purchase and how you can encourage them to finalize those sales, this newsletter will guide you through the strategies and tools you need to succeed.

What is an Abandoned Cart on Shopify?

An abandoned cart on Shopify occurs when a customer adds items to their cart but exits the website without completing the purchase. This is a common challenge that can significantly impact a store's revenue.

Why Do People Abandon Carts on Shopify?

Unexpected Extra Costs 

A major turnoff for shoppers is the surprise addition of extra costs at checkout. For instance, seeing a cart total jump from $9.99 to $19.99 due to unexpected taxes and shipping fees can lead to immediate cart abandonment.

The Need to Create an Account 

Many customers prefer a quick in-and-out purchase without the hassle of creating a store account. Forcing shoppers to register can drive away those who are otherwise ready to buy, costing you sales and potential repeat customers.

Slow Delivery 

If your product delivery timeline is lengthy, say upwards of 30 days, don't be surprised if many shoppers abandon their carts. Most consumers expect quick delivery, often within a few days, especially for time-sensitive purchases like gifts.

Untrustworthy Ecommerce Website 

Our research indicates that over 67% of online shoppers hesitate to complete their purchases due to trust issues with an ecommerce site. Elements that raise red flags include typos, poor design, and suspicious domain names.

Complicated Checkout Process 

A lengthy or confusing checkout process is a significant barrier to completing a purchase. Customers today expect a streamlined, straightforward buying process.

Best Shopify Apps to Reduce Cart Abandonment

[1] Slide Cart: Sticky Cart Drawer

This app enhances the in-cart experience by providing customizable incentives and messages that address common reasons for cart abandonment directly within the cart interface.

Main Features:

• Custom messages and incentives in the cart;

• Easy setup and integration with existing Shopify themes;

• Real-time analytics to track the impact of in-cart changes.

How It Helps Reduce Cart Abandonment:

In-Cart combats cart abandonment by offering real-time incentives directly in the shopping cart. This approach can include limited-time discount offers or reminders of ongoing promotions that can sway a customer's decision at the crucial moment of purchase.

By addressing the abandonment issues proactively within the cart itself, this app effectively reduces the friction that leads to checkout drop-offs.

Pricing: FREE

[2] GA Sticky Add-to-Cart Bar

This app adds a sticky bar that keeps the add-to-cart button visible as shoppers scroll through your product pages, making it easier for them to finalize their purchases without distractions.

Main Features:

• Sticky add-to-cart bar that is visible on all product pages;

• Customization options for the color and text of the bar;

• Mobile-friendly design to enhance shopping on smartphones and tablets.

How It Helps Reduce Cart Abandonment:

The GA Sticky Add-to-Cart Bar simplifies the checkout process by keeping the add-to-cart and checkout options visible at all times, even as the shopper continues to browse.

This constant visibility helps reduce the cognitive load for customers by providing them with a quick and accessible way to finalize their purchases, decreasing the likelihood of abandonment due to navigation issues or checkout process complexities.

Pricing: FREE

[3] P:Pop up Email+Pop Up window

Plum utilizes pop-ups to capture email addresses or deliver timely messages that can persuade customers to complete their purchases, such as discount codes or reminders of what’s in their cart.

Main Features:

• Email capture pop-ups with exit-intent technology;

• Discount code pop-ups to encourage immediate purchases;

• Integration with major email marketing platforms for follow-up campaigns.

How It Helps Reduce Cart Abandonment:

Plum utilizes timely pop-ups to tackle cart abandonment, offering discount codes or capturing email addresses for follow-up marketing efforts.

For example, if a customer shows signs of leaving a filled cart, a pop-up might appear offering a 10% discount if the purchase is completed within the next hour. This immediate incentive can encourage customers to reconsider their decision and complete the purchase.

Pricing: FREE

[4] Kaktus: Free Shipping Bar

This app motivates customers to meet a minimum threshold for free shipping, displaying a dynamic bar that updates as they add items to their cart.

Main Features:

• Dynamic free shipping bar that updates in real-time;

• Customizable appearance to match your store’s theme;

• Performance tracking to measure the impact on sales and behavior.

How It Helps Reduce Cart Abandonment:

About 63% of online shoppers abandon their carts due to high shipping costs. The Kaktus: Free Shipping Bar addresses this by clearly informing customers how much more they need to add to their carts to qualify for free shipping.

This not only encourages additional purchases but also enhances transparency regarding shipping policies, which can be a decisive factor in converting potential sales.

Pricing: FREE

[5] Announcement Header Bar

This app lets you create customizable header bars to announce sales, special offers, or important updates, ensuring that all visitors are immediately aware of any incentives that might encourage them to complete their purchases.

Main Features:

• Fully customizable header bar for announcements;

• Easy to set up and integrate with any Shopify theme;

• Options to set timers or target specific pages.

How It Helps Reduce Cart Abandonment:

The Announcement Header Bar can directly contribute to reducing cart abandonment by keeping promotional messages, such as free shipping or discount offers, in constant view.

This persistent reminder can motivate customers to complete their purchases, especially if the promotion is time-sensitive or offers a compelling incentive. For instance, announcing a limited-time free shipping offer can encourage customers to act quickly, decreasing the likelihood of abandoning their carts.

Pricing:

• Free trial available;

• One pricing plan - $19.

To Sum Up

Reducing cart abandonment is crucial for maximizing revenue and improving customer experience. By employing one or more of these Shopify apps, you can address various aspects of abandonment, from incentivizing purchases with discounts to simplifying the checkout process.

Each app offers unique benefits and should be chosen based on how well it fits with your specific needs and customer behavior. Implementing the right tools can make a significant difference in converting abandoned carts into successful sales.

Happy Selling!